We’ve always been into feelings.
Especially the intense ones. The ecstatic ones. The ones that stay with you.
The kind you’ll see on your last breath.
In 2017, we became known as the team behind Bound to Happen. Later came Dharma5 IRL, creating retreats and international experiences that sold out between 2018 and 2020.
Then COVID shut everything down.
When we came back, we didn’t like what we found.
Instagram had become a window into everything.
Beautiful. Convenient. Addictive.
But something had disappeared.
The mystery.
The anticipation.
The magic of not knowing.
Everyone wanted to see everything before experiencing anything. Preview the place. Preview the people. Preview the moments. Know how the story ends before it begins.
But awe doesn’t come from knowing.
It comes from surrendering.
From losing control.
From letting yourself be carried somewhere you couldn’t have imagined.
So we built what we couldn’t find.
The Catalysts.
Invite-only experiences where you are never the product.
We don’t use your experience to sell the next one. We don’t repeat experiences. We don’t take or share photos or videos of you.
It’s a magic container where you can be yourself.
What happens inside belongs to the people who were there. They decide what comes out.
The first step is simple:
Let go.
Come experience places, people and feelings you could never create for yourself.
Leave with stories you’ll remember for the rest of your life.
If you choose to tell them.
Because to us, what happens inside, stays inside.
Same team.
Same same, but different.
João Machado, Founder
